In nearly every class I’ve taken, I have heard the term SEO used at least once, but no matter how many times I’ve had it explained to me I’m still spinning trying to make sense of it. Search Engine Optimization. It’s an important hammer to keep in the toolbox for many websites, blogs, and companies looking to succeed. So, I figured it was high time to do my own digging and get my fingers around the neck of this beast.
Search Engine Optimization is the process of affecting the visibility of a website or web page in a search engine’s unpaid search results. Typically, the higher ranked on the search results page and the more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO can help you position your website properly to be found at the most critical points in the buying process or when people need your site. During all of my research and digging, it seemed as though there isn’t one right way to optimize your website for search; it takes a lot of trial and error, combined with a certain intuition as to what will work and what won’t. While this only adds to my confusion, it is reassuring to know that there’s not a cookie cutter mold for using SEO to:
- Have the best opportunity to rank highly in Google and Bing
- Earn traffic from social networks like Twitter, Facebook, LinkedIn, Google+, etc.
- Be worthy of links and shares from across the web
- Build your brand’s perception, trust, and potential to convert visitors
I had the privilege to hear from an SEO expert recently and while I have a somewhat better understanding of SEO and how it works, I really believe that it takes savvy, practice, and a lot of work to be successful at it! And get this, there’s no real science to it; yes, there’s a whole algorithm and a ton of systems that can help you figure it out along the way, but it depends on your industry, your product, your audience, how you want your audience to perceive your brand or product, the list of potential factors is innumerable… So, here goes nothing: I’m going to dive in and give SEO a go on my own blog!